[alice's mommy]

I think Zumio05 has an excellent point. Frankly, most people start to loosen up on the rules and have a hard time reinforcing NILIF, so teaching someone with a new puppy to make the dog give you something (ex. sit, stay, down) for things like food/attention/tug/etc..) will install the idea in the OWNER, so that they get used to it as the puppy grows. I seriously doubt the owner will end up as a dictator/tyrant, but getting in the habit of making the dog work for the perks is an excellent idea. :)